The billionth quickly became the subject of Apple’s quarterly earnings results over the holidays. Apple earned more than $ 100 billion in one quarter for the first time in the company’s history. Apple has also achieved new milestones with its Active Device Installer. According to CEO Tim Cook, there are now more than 1 billion iPhones in use by customers around the world, and Apple’s total installation base is at an all-time high.
Cook shared the new breakthrough in a profit-focused interview with Reuters. The new metric is part of the total increase in active devices around the world, reaching 1.65 billion compared to 1.5 billion at the same time last year.
Apple CEO Tim Cook told Reuters in an interview that the company now has an active installed base of 1.65 billion devices, compared to 1.5 billion a year ago. Cook also said that Apple now has an installation base of more than 1 billion iPhones, an increase of more than 900 million devices that the company revealed recently in 2019.
While the active install base is a much broader metric than the quarterly device sales previously released by Apple, the figure provides an idea of the size of Apple’s total audience for subscription service offerings that require iPhones and other Apple products.
In October, Apple began bundling its services, including Apple Music and iCloud, with a single subscription fee under Apple One.
Apple no longer reveals the number of iPhones sold each quarter, but the CEO of Apple told CNBC that more iPhones could have been sold had it not been for the epidemic, and due to the temporary closure of some stores.
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